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Global industry analysis provider Nielsen (NIELSEN) not too long ago released report shows that the present cross-border over the internet purchasing is increasingly widely used in Mainland China Sea final year Amoy family ( cross-border over the internet shoppers ) quantity has reached 18 million , the Usa is China 's very first cross-border on the internet purchasing loved ones a terrific destination . Nelson, principal investigator in the United states of america, Britain , Germany , Brazil, China and Australia 6 significant industry 6000 cross-border web based purchasing consumers. The report shows that the number of cross-border on the internet shopping these six nations had reached 94 million , the net buy total spending reached $ 105 billion . Amongst them, the amount of cross-border on-line buying mainland China reached 18 million people , overseas buying spending as much as 216 billion yuan . Cross-border over the internet shopping the most famous categories of goods and spending are: clothing and footwear ( 2 billion yuan ) , medical health and beauty ( 17.six billion yuan ) , computer hardware ( 13.five billion yuan ) , jewelry watches ( 13.1 billion yuan ) , private consumer electronics devices ( 12.9 billion yuan ) . Chinese shoppers are most enthusiastic about on the net buying destinations had been the Usa , coverage is 84% ; China , Hong Kong , coverage is 58% ; Japan, the coverage is 52% . The report shows that only a quarter on the cross-border via the internet searching for the pursuit of cost benefit, but more of a hope mining novelty merchandise , seek far more unique web based purchasing knowledge.